Total Emphasis
Content strategy, executive ghostwriting, and all-around problem solving for companies with something to say.
I'm in good company
A select list of current and former clients and partners
And many more I can't mention publicly - just ask!
Most content is forgettable
Your company has real expertise. Your executives have genuine insights. But sometimes you need someone to help unearth those insights and turn them into prose worth reading.
I fix that.
I take complex subjects and turn them into content that actually gets read, shared, and remembered. I also challenge the executives I work with to get uncomfortable and get truthful, that's where the real brilliance lies.
Services
My work spans all areas of content development. Below is a sampling of my most requested work.
Thought Leadership Ghostwriting
Help your executive convey their brightest and biggest ideas
Sales Enablement
and Web Copy
Decks, one-pagers, case studies, and website copy that helps your sales team close.
Content Strategy
Audits, calendars, and roadmaps that give your content program direction and purpose.
Longform and Book Development
White papers, ebooks, research reports, and book proposals for executives and companies.
SEO and Inbound Content
Blogs and topic pages built to rank and convert.
Newsletter Development
Strategy, setup, and ongoing writing for newsletters that people actually open.
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John McCartney, CEO, JMACPR
Keith is an excellent writer and collaborator, and it’s not just me saying this stuff. Across the board, my clients are very happy with Keith’s writing. He continues to be a valuable asset to the overall PR and thought leadership programs for the Jmac PR clients. We very much recommend Keith for your content marketing needs and support!
David Lilly, former CEO, BlueWhale Research
We were very pleased to work with Keith O’Brien as he helped hone our messaging strategy and launch our customer newsletter. He is an eager problem solver and hard worker. He always brought fresh thinking to our challenges and opportunities. I would recommend him to any organization looking for a content and digital marketing expert.
Anton Perreau, Former President & MD,
Battenhall U.S. & Canada
Alongside being trustworthy, personable, and good to work with, Keith authentically cares about doing great work and presents himself that way always. Keith has provided consulting for clients of our business, editorial, and writing – he stretches his ability between senior strategy and on-the-ground support depending on the weather.
43%
of a Fortune 500's marketing traffic from my team's SEO work
200+
Bylines in Fast Company, Forbes, AdExchanger, etc.
2-3x
Follower growth for multiple executives on LinkedIn
20+
Years of experience in content and editorial
Get to Know Us
I'm Keith O'Brien. I've spent 20+ years in content and editorial, including a run as the one of the youngest editor-in-chiefs in PRWeek's history.
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In 2017, I started Total Emphasis to work directly with companies and executives who need senior-level help without the agency overhead.